My background in consumer brand advertising gives me a fresh, conceptual edge for both general and pharmaceutical clients. I grew up in the ad business, and for over 20 years, I’ve created national campaigns for multi-million dollar clients like Burger King, Kmart, Spiriva, Wyeth HRT, and IMAX. I strive to craft compelling brand stories that resonate with consumers and forge enduring customer relationships. In pharma branding, I have years of experience with referencing and honing spot-on messaging that have passed the strictest regulatory reviews.
Specialties: Creative ideation, consumer and pharmaceutical branding (DTC and HCP), managing and mentoring creative teams, leading successful new business pitches, in-depth omnichannel marketing, smart social media strategies, television campaigns, strategic development, relationship marketing, patient adherence programs, and creating user-friendly websites.
I'm available for projects onsite or off, large or small, and I'm connected to creative partners ready to jump in if needed.