Strategically minded, hands-on creative leader adept at crafting impactful campaign concepts that resonate deeply with consumers. Proven track record of creating the big idea, winning new business, maintaining strong client relationships and managing complex, high-volume accounts. Awarded Ad Age’s Fastest Growing Medical Communications Agency and MedAd News Ad Agency on the Rise as Executive Creative Director, VP, at the Bloc. Creative recognition from One Club, Effie, MM&M Gold, Emmy and others.
Merkley+Partners | GCD, Copy/Contract | Jan 2024-Mar 2025
Group Creative Director, Copy, on pitch for pediatric oncology treatment. Managed a team of 5 creatives to create campaign strategies across DTC social media, web, video, patient materials, adherence initiatives and HCP, to ultimately help Merkley win the business.
adam&eveDDB | ACD, Copy | May 2024-Nov 2024
Lead the global launch for $5MM account, Winrevair (pulmonary arterial hypertension) for Merck. Created all branding, including branded and unbranded patient websites, HCP website and office tools, social media campaign, testimonial videos, and MOA materials.
Freelance | Creative Director/Copywriter | Dec 2013-May 2024
Writer, idea generator, brand strategist, team leader, and problem solver. Agency clients included Havas, Digitas Health, Real Chemistry, Juice Pharma, Kelton, RF|Binder, Ogilvy Health and others. Created integrated DTC and HCP campaigns for pharma clients including Tzield, Spinraza, Xywav, Exelon, Pristiq, Abilify, Spiriva, Lokelma, Pradaxa, Xyzal and Roxadustat. Won Gold MarCom Award, Society6. Wrote and produced Absorica TV campaign with Olympic Gold medalist Kelly Clark.
Ogilvy Health | ACD, Copy | 2010-2012
Creative lead on new business pitch to win and secure $5MM AOR relationship with Gilenya (Novartis). Instrumental in launching the disease state, Hypoactive Sexual Desire Disorder, and its treatment, Addyi (Sprout). Copy lead for Concerta and Spiriva. Created winning campaigns for Finacea, Desonate and Skinoren.
Digitas Health | Lead Creative | 2009-2010
Conceived, wrote and executed extended consumer engagement programs for Chantix (Pfizer), Mirapex (BI) and Sculptra. Created the ‘Get Quit’ national Brand Ambassador program for Chantix. Concepted and executed patient adherence programs for Toviaz (Pfizer) and Abilify (BMS).
OgilvyOne | VP, ACD | 2007-2009
Won a Bronze Effie and MM&M Gold for the Protonix (Wyeth) patient adherence. Helped pitch and win $30MM in pharma and fintech business for Ogilvy. Created and launched national adherence campaigns for Pristiq and Wyeth HRT.
Grey Global | VP, ACD | 2005-2007
Concepted, wrote and produced national multimedia campaigns for Olive Garden, Gallo Wines, Aetna and Progressive Insurance on all platforms, including national TV, print, digital and social.
The Bloc | Executive Creative Director, SVP | 2002-2005
ECD of an up-and-coming HCP agency experiencing massive growth. Quadrupled the staff, helped pitch and win millions in new business, elevated branding for existing clients and led the agency to win dozens of creative awards. Grew a team of 7 creatives to a cross-functional creative staff of 40+. Awarded Ad Age’s Fastest Growing Medical Communications Agency and MedAd News Agency on the Rise. Directed all creative to pitch and win new business from GSK, Alpharma, Gilead, Bristol Myers Squibb, Sanofi, BI and Amgen.
McCann Minneapolis | VP, ACD | 1998-2002
ACD on key accounts including Kmart, Burger King, General Mills, United Healthcare, Classico and Wonder Bread. Wrote and produced Chex campaign starring NASCAR Champion Kyle Petty. Created national Kmart rebranding campaign with Garth Brooks. Won Poise and Depends accounts and led all creative.
Instructor, Miami Ad School | Minneapolis, MN | 1998-2002
Taught classes in concepting, tagline creation and presentation skills while working at McCann Minneapolis (formerly Campbell-Mithun). Created lifelong relationships with talented students, some of whom I hired and worked with at multiple agencies in NYC.
MullenLowe | Senior Copywriter | 1995-1998
Concepted, wrote and produced national work for Diageo, RJR, Haynes and Weyerhaeuser. Won a Gold Telly for United Way TV campaign. Won Ad Age’s Young Creatives competition. Created campaign ideas to win BellSouth and Wachovia.
Education
James Madison University | Harrisonburg VA | English/Communications, BA