Strategic, hands-on creative leader adept at crafting impactful campaign concepts that resonate deeply with consumers. Proven track record of creating the big idea, winning new business, maintaining strong client relationships and managing complex, high-volume accounts. As Executive Creative Director, SVP, at the Bloc, instrumental in winning Ad Age’s Fastest Growing Medical Communications Agency and MedAd News Ad Agency on the Rise. Creative recognition from Effie, Ad Age, Emmy, Telly and AdWeek
Freelance Creative Director, Copywriter | Apr 2025-Present
Writer, idea generator, team leader, and brand strategist. Partner with top pharma agencies (JACQUES/Havas, Digitas Health, Real Chemistry, Juice Pharma, and others) to deliver omnichannel campaigns across TV, social, digital for Merck, Pfizer, BMS, and Novartis.
Merkley+Partners | GCD, Copy/Contract | Jan 2024-Mar 2025
Group Creative Director, Copy, on pitch for pediatric oncology treatment, Ojemda. Managed a team of 4 creatives to hone campaign strategies across DTC social media, web, video, patient materials, adherence initiatives and HCP.
adam&eveDDB | ACD, Copy | May 2024-Nov 2024
Lead creative on global launch for $11.5MM brand, Winrevair (Merck) for rare disease PAH. Created and collaborated on all patient materials, including national and international branded and unbranded websites, as well as HCP website and in-office training tools.
Freelance | CD, Copy | 2019-2024
Created integrated campaigns (DTC/HCP) for top-selling pharma brands and rare diseases including Tzield, Spiriva, Abilify, Spinraza, Xywav, Exelon, Lokelma, Pradaxa, Xyzal and Roxadustat. Won Gold MarCom Awards for Society6. Produced Absorica TV with Olympic Gold Medalist Kelly Clark. Instrumental in helping general branding agencies secure and service pharma new business.
Kelton Global | CD, Contract | 2014-2018
Creative copy lead radically transforming brands through strategic insights for PetSmart, IMAX, Babbel, Harley-Davidson, Delta Dental, Pfizer, and others. Instrumental in shifting the 10-year-old Research firm into a Strategy and Creative Consultancy. Collaborated with a cross-functional group of designers, UX, planners, and researchers to create brand, service, and product solutions.
Ogilvy Health | ACD, Copy | 2010-2012
Creative lead on new business to pitch, win and produce all work for $5MM AoR relationship with Gilenya (Novartis). Instrumental in launching the disease state, Hypoactive Sexual Desire Disorder, and its treatment, Addyi (Sprout). Copy lead and client contact for Concerta and Spiriva. Created winning campaigns for Finacea, Desonate and Skinoren.
Digitas Health | Lead Creative | 2009-2010
Lead creative and client contact for multiple accounts including Chantix (Pfizer), Mirapex (BI) and Sculptra. Conceived, wrote and executed extended consumer engagement programs including the ‘Get Quit’ Brand Ambassador program, Chantix. Concepted and executed patient adherence programs for Toviaz (Pfizer) and Abilify (BMS).
OgilvyOne | ACD, VP | 2007-2009
VP lead across pharma accounts, including Wyeth HRT. Won Bronze Effie & MM&M Gold for Protonix adherence program. Helped win $30M in new business, including Barclays ETFs, Cigna, Premarin/Prempro. Creative lead for 6-week Associates Training program, mentoring entry-level talent.
Grey Global | ACD, VP | 2005-2007
VP lead for Olive Garden, Gallo Wines, Aetna, Progressive. Won 2 Effies, Gold AIC award for web and TV, as well as coverage in AdWeek. Mentored entry-level creative interns.
The Bloc | Executive Creative Director, SVP | 2002-2005
ECD of an up-and-coming HCP agency. Scaled team of 7 creatives to a cross-functional creative staff of 40+. Awarded Ad Age’s Fastest Growing Med Comms Agency, MedAd News Agency on the Rise, plus dozens of creative pharma awards. Helped win AoR new business from Pfizer, GSK, Amgen, Gilead, BMS, Boehringer Ingelheim, Sanofi.
McCann Minneapolis | ACD, VP | 1998-2002
VP copy lead for Burger King, General Mills, United Healthcare, Poise/Depends. Produced national Kmart rebrand campaign featuring Garth Brooks. Launched Chex campaign starring NASCAR legend Kyle Petty. Concepted, wrote and produced over 20 national TV campaigns.
Instructor, Miami Ad School | Minneapolis, MN | 1998-2002
Taught concepting, tagline creation, and presentation skills. Mentored future creative industry leaders, many of whom I continue to work with today.
MullenLowe | Senior Copywriter | 1995-1998
Created national campaigns for Diageo, RJR, Kraft, Haynes. Won Gold Telly for United Way campaign. Featured as one of Ad Age Young Creatives. Secured new business from BellSouth and Wachovia.
Education
JMU | Harrisonburg VA | English/Communications, BA